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Marketing of High-technology Products and Innovations
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Type: BOOK - Published: 2010 - Publisher: Pearson Prentice Hall

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This title provides a thorugh overview of the issues high-tech marketers must address, and provides a balance between conceptual discussions and examples; small
Strategic Marketing for High Technology Products
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Authors: Thomas Fotiadis
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Type: BOOK - Published: 2018-05-08 - Publisher: Routledge

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In order for High Technology (HT) companies to tackle contemporary demanding market challenges, they frequently deploy time-reduction strategies with respect to
Marketing High Technology
Language: en
Pages: 233
Authors: William H. Davidow
Categories: Business & Economics
Type: BOOK - Published: 1986-06-02 - Publisher: Simon and Schuster

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Marketing is civilized warfare. And as high-tech products become increasingly standardized—practically identical, from the customer's point of view—it is ma
Product Strategy for High Technology Companies
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Type: BOOK - Published: 2000-11-02 - Publisher: McGraw Hill Professional

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One of the key determinants of success for today’s high-technology companies is product strategy—and this guide continues to be the only book on product str
Successful Marketing Strategy for High-tech Firms
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Authors: Eric Viardot
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Annotation This revised edition of the bestseller reflects the realities of the new high-tech marketplace where effective marketing strategy counts as much as t