The planning, design, management and marketing of experiences for tourism markets is a major challenge for tourism destinations and providers in a globalized an

The marketing landscape has changed dramatically in recent years, especially for tourism and hospitality practitioners. Marketing for these industries is now a

The Routledge Handbook of Tourism Experience Management and Marketing offers a comprehensive and thorough inquiry into both customary and emergent issues of tou

Culture is the entangling web of symbols, sounds, rituals, rites and practices by which we become persons and by which we can grow. Culture is often the reason

This book examines the contribution and importance of alliances and partnerships to the tourism, travel and leisure industries. It concludes by providing manage