Marketing/Planning Library and Information Services

Download or read book Marketing/Planning Library and Information Services written by Darlene E. Weingand and published by Libraries Unlimited. This book was released on 1999-10-15 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Framing sound marketing principles within the context of customer service, Weingand demonstrates how current marketing ideas and strategies can contribute to effective library and information center management. This practical handbook gives a broad overview of the entire marketing/planning system-from creating a marketing team and developing a mission to conducting a marketing audit, setting goals, creating an action plan, designing and pricing the product, promoting services, and evaluating the end result.