Marketing Shares, Sharing Markets
Author | : J. Blomberg |
Publisher | : Springer |
Total Pages | : 266 |
Release | : 2015-12-04 |
ISBN-10 | : 9780230361621 |
ISBN-13 | : 0230361625 |
Rating | : 4/5 (21 Downloads) |
Download or read book Marketing Shares, Sharing Markets written by J. Blomberg and published by Springer. This book was released on 2015-12-04 with total page 266 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book introduces the reader to the 'world of finance', more exactly to one core activity: investment banking. Analysing the practices of traders, analysts, brokers and bankers it reveals how their contrasting perspectives on shares are put to use and the consequences this has for investment banks, corporations, investors and the stock markets.