Marketing Social Change

Marketing Social Change
Author :
Publisher : Jossey-Bass
Total Pages : 376
Release :
ISBN-10 : UOM:39015034900665
ISBN-13 :
Rating : 4/5 (65 Downloads)
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Book Synopsis Marketing Social Change by : Alan R. Andreasen

Download or read book Marketing Social Change written by Alan R. Andreasen and published by Jossey-Bass. This book was released on 1995-10-05 with total page 376 pages. Available in PDF, EPUB and Kindle. Book excerpt: Offers an approach to solving a range of social problems - drug use, smoking, unsafe sex, and overpopulation - by applying marketing techniques and concepts to change behaviour. This book shows that effective social change starts with an understanding of the needs of the target consumer.


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