Marketing Without Advertising - A Case Study of Xiaomi Mobile in India

Download or read book Marketing Without Advertising - A Case Study of Xiaomi Mobile in India written by Hanisha Chhabra and published by . This book was released on 2020 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: The most important perception among marketers to build a brand or launch a product is by making traditional ads, print ads. Historically, people have thought that marketing is equal to advertisement. This research paper will focus on differentiating between marketing and advertisement. And one of the most fascinating objective of the research will be how a brand can be build without actually advertising ( A case study of Xiaomi Mobile is considered here). A research on how Xiaomi become the No.1 smartphone brand in India that too without any traditional advertisement. Xiaomi mobiles have now build a solid business foundation in the online and offline segment in India, pulling back all the competitors. The researcher will examine the strategies used by Xiaomi mobiles to build their brand in India and conclude with what they have done differently to become the No.1 smartphone selling brand in India within a period of 3 to 4 years. That how a Chinese Brand dominated the Indian smartphone market.