"Married to the Brand tells the story of what makes profitable brand relationships work - through the eyes of the consumer, not the marketer. Packed with storie

A young woman tells a focus group that Diet Coke is like her boyfriend. A twenty-something tattoos the logo of Turner Classic Movies onto his skin. These consum

For business owners, entrepreneurs, and other professionals that are looking for an in-depth understanding of the marketing process and the relative business co

A guide to all kinds of addiction from a star who has struggled with heroin, alcohol, sex, fame, food and eBay, that will help addicts and their loved ones make

THE STORY: In 1878, while sailing off the coast of Nova Scotia, the Elizabeth Watson sights the San Christobal, apparently abandoned. When a boarding party clim