Mastering Public Relations

Download or read book Mastering Public Relations written by Saylor Foundation and published by . This book was released on 2016 with total page 184 pages. Available in PDF, EPUB and Kindle. Book excerpt: Our purpose in this volume is to introduce you to the concepts of strategic public relations. Our basicassumption is that you have some general knowledge of management and business terminology; wewill help you to apply that to the discipline of public relations. Our text is based in current researchand scholarly knowledge of the public relations discipline as well as years of experience inprofessional public relations practice. Whether you are reading this book to learn a new field, simply to update your knowledge, or as partof an educational program or course, we value every moment that you spend with it. Therefore, wehave eliminated much of the academic jargon found in other books and used a straightforwardwriting style. We tried to make the chapters short enough to be manageable, but packed withinformation, without an overreliance on complicated examples or charts and diagrams. We hope thatour no-nonsense approach will speed your study.