User engagement refers to the quality of the user experience that emphasizes the positive aspects of interacting with an online application and, in particular,

User Engagement (UE) is a complex concept to investigate. The purpose of this book is not to constrain UE to one perspective, but to offer a well-rounded apprec

Measuring the User Experience was the first book that focused on how to quantify the user experience. Now in the second edition, the authors include new materia

In an online and social media world, measurement is the key to success If you can measure your key business relationships, you can improve them. Even though rel

This book provides a synthesis of research perspectives on customer engagement through a collection of chapters from thought leaders. It identifies cutting-edge