The new edition of this widely adopted book reveals how the popular media contribute to widespread myths and misunderstanding about cultural diversity. While fo

Analyzing Media Messages provides a comprehensive and comprehensible guide to conducting content analysis research. It establishes a formal definition of quanti

Media Messages and Public Health addresses the full range of methodological and conceptual issues involved in content analysis research, specifically focused on

Covering print, photography, film, radio, television, and new media, this textbook instructs readers on how to take a critical approach to media and interpret t