Media Today uses convergence as a lens that puts students at the center of the profound changes in the 21st century media world. Through the convergence lens th

Media Today gives your students the media literacy skills they need to think critically about the role of media in their lives. This book uses a media systems a

Media Today puts students at the center of profound changes in the twenty-first century media world -from digital convergence to media ownership- and gives them

Media Today puts students at the center of profound changes in the twenty-first century media world -from digital convergence to media ownership- and gives them

You love advertising, so much so that you're thinking about starting a career in it. But aside from creative directors who think up the ideas for ads, who does