This groundbreaking volume showcases the exciting work emerging from the ethnography of media, a burgeoning new area in anthropology that expands both social th

How the World Changed Social Media is the first book in Why We Post, a book series that investigates the findings of anthropologists who each spent 15 months li

The concept of media logic, a theoretical framework for explaining the relationship between mass media and culture, was first introduced in Altheide and Snow's

Digital Media Worlds tracks the evolution of the media sector on its way toward a digital world. It focuses on core economic and management issues (cost structu

How does the media influence our everyday lives? In which ways do our social worlds change when they interact with media? And what are the consequences for theo