The Message Matters
| Author | : Lynn Vavreck |
| Publisher | : Princeton University Press |
| Total Pages | : 236 |
| Release | : 2009-07-26 |
| ISBN-10 | : 0691139636 |
| ISBN-13 | : 9780691139630 |
| Rating | : 4/5 (36 Downloads) |
Book Synopsis The Message Matters by : Lynn Vavreck
Download or read book The Message Matters written by Lynn Vavreck and published by Princeton University Press. This book was released on 2009-07-26 with total page 236 pages. Available in PDF, EPUB and Kindle. Book excerpt: Demonstrating how candidates and their campaigns affect the economic vote, this book provides a different way of understanding past elections - and predicting future ones. It offers a theory of campaigns that explains why electoral victory requires more than simply being the candidate favored by prevailing economic conditions.
