The Message Matters
| Author | : Lynn Vavreck |
| Publisher | : Princeton University Press |
| Total Pages | : 232 |
| Release | : 2009 |
| ISBN-10 | : 9780691139623 |
| ISBN-13 | : 0691139628 |
| Rating | : 4/5 (23 Downloads) |
Book Synopsis The Message Matters by : Lynn Vavreck
Download or read book The Message Matters written by Lynn Vavreck and published by Princeton University Press. This book was released on 2009 with total page 232 pages. Available in PDF, EPUB and Kindle. Book excerpt: Demonstrating how candidates and their campaigns affect the economic vote, this book provides a different way of understanding past elections - and predicting future ones. It offers a theory of campaigns that explains why electoral victory requires more than simply being the candidate favored by prevailing economic conditions.
