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Methods in Consumer Research, Volume 1
Language: en
Pages: 652
Authors: Gaston Ares
Categories: Technology & Engineering
Type: BOOK - Published: 2018-01-02 - Publisher: Woodhead Publishing

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Methods for Consumer Research, Volume One: New Approaches to Classic Methods brings together world leading experts in global consumer research who provide a ful
Statistics for Marketing and Consumer Research
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Authors: Mario Mazzocchi
Categories: Business & Economics
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Balancing simplicity with technical rigour, this practical guide to the statistical techniques essential to research in marketing and related fields, describes
Methods in Consumer Research, Volume 2
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Authors: Gaston Ares
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Type: BOOK - Published: 2018-01-02 - Publisher: Woodhead Publishing

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Methods for Consumer Research, Volume Two: Alternative Approaches and Special Applications brings together world leading experts in global consumer research who
Methods in Consumer Research, Volume 1
Language: en
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Authors: Gaston Ares
Categories: Consumer behavior
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Methods for Consumer Research, Volume One: New Approaches to Classic Methods brings together world leading experts in global consumer research who provide a ful
Consumer Research Methods in Food Science
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Authors: Carlos Gómez-Corona
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This volume details a wide range of consumer research methods from different disciplines with an application to food and beverages. Each chapter is written by w