Methods for Consumer Research, Volume Two: Alternative Approaches and Special Applications brings together world leading experts in global consumer research who

Methods for Consumer Research, Volume One: New Approaches to Classic Methods brings together world leading experts in global consumer research who provide a ful

Research Methodology remains a vital issue at the heart of all scholarly activity. Without a proper appreciation of Research Methodology and its correct applica

This book showcases over 60 cutting-edge research papers from the 5th International Conference on Research into Design – the largest in India in this area –

This volume includes the full proceedings from the 1979 Academy of Marketing Science (AMS) Annual Conference held in Miami, Florida. It provides a variety of qu