Modern Marketing Using AI

Modern Marketing Using AI
Author :
Publisher : BPB Publications
Total Pages : 368
Release :
ISBN-10 : 9789391030216
ISBN-13 : 9391030211
Rating : 4/5 (16 Downloads)

Book Synopsis Modern Marketing Using AI by : Malay A. Upadhyay

Download or read book Modern Marketing Using AI written by Malay A. Upadhyay and published by BPB Publications. This book was released on 2021-12-23 with total page 368 pages. Available in PDF, EPUB and Kindle. Book excerpt: Your guide to becoming a marketing guru and supercharge your brand with modern technologies. KEY FEATURES ● Industry-led best practices and real-world examples of brand successes and failures. ● Leading AI tools, guidelines, and templates for Marketing, Sales, and Customer Success. ● Advanced forms of marketing such as Consumer Neuroscience, Subliminal Marketing, and Virtual Advertising. DESCRIPTION How can some businesses survive centuries while hundreds collapse every year - from micro-enterprises to global brands? A brand's journey to grow and maintain loyal supporters is one of the timeless foundations for every company that its customer teams need to know. 'Modern Marketing Using AI' covers it all by taking a customer perspective to look at best practices, industry-leading strategies, technologies, and their timing to maximise the value of a brand. The book starts with an overview of a brand journey, how marketing, sales, and customer success work at each stage, and why the usage of AI in this field has become a need. It then dives into each stage, teaching us how to validate a product, define the brand, expand its visibility, and turn customers into fans with AI-led marketing techniques for channels, accounts, referrals, affiliates, influencers, social media and much more. At every stage, it highlights brand stories and how operational automation and insights can be leveraged for marketing. We conclude with guidelines on how marketers can prepare for AI and even estimate its impact on their jobs. You will walk away with a keen awareness of how to drive your organizational growth and gain a professional advantage by being ready for the era of artificial intelligence. WHAT YOU WILL LEARN ● Learn how Marketing, Sales, and Customer Success work together to define a brand and grow its customer base. ● Learn how to create brand recognition, credibility, engagement, receptivity, and resonance to optimize brand equity. ● Create a robust marketing plan and perfectly time the different marketing initiatives, from digital channels to neuroscience. ● Learn when, how, and what AI-enabled tools to deploy in marketing, sales, and customer success operations. WHO THIS BOOK IS FOR This book is aimed at entrepreneurs and marketing professionals, as well as educators and students who want to learn how to create a successful brand leveraging modern technologies. Readers are only required to have a rudimentary understanding of marketing, sales, and customer success. TABLE OF CONTENTS Section 1: Understanding the Brand Journey 1. The Importance of Brand Equity 2. A Typical Brand Journey 3. The Convergence of Marketing, Sales and Customer Success 4. AI and the Future of Marketing Section 2: Attracting Customers 5. Validating Your Brand and Product 6. Brand Identity 7. Brand Awareness – Web Presence 8. Brand Awareness – Social Media 9. Brand Awareness – Online Ads Section 3: Winning the Customers 10. Operational Alignment and Automation 11. Brand Credibility 12. Brand Engagement 13. Selling Strategies Section 4: Turning the Customers into Fans 14. Customer Onboarding 15. Brand Receptivity 16. Brand Resonance 17. How to Prepare for the AI Era


Modern Marketing Using AI Related Books

Modern Marketing Using AI
Language: en
Pages: 368
Authors: Malay A. Upadhyay
Categories: Business & Economics
Type: BOOK - Published: 2021-12-23 - Publisher: BPB Publications

DOWNLOAD EBOOK

Your guide to becoming a marketing guru and supercharge your brand with modern technologies. KEY FEATURES ● Industry-led best practices and real-world example
Artificial Intelligence for Marketing
Language: en
Pages: 373
Authors: Jim Sterne
Categories: Business & Economics
Type: BOOK - Published: 2017-08-14 - Publisher: John Wiley & Sons

DOWNLOAD EBOOK

A straightforward, non-technical guide to the next major marketing tool Artificial Intelligence for Marketing presents a tightly-focused introduction to machine
The AI Marketing Canvas
Language: en
Pages: 297
Authors: Raj Venkatesan
Categories: Business & Economics
Type: BOOK - Published: 2021-05-18 - Publisher: Stanford University Press

DOWNLOAD EBOOK

This book offers a direct, actionable plan CMOs can use to map out initiatives that are properly sequenced and designed for success—regardless of where their
Using Artificial Intelligence in Marketing
Language: en
Pages: 225
Authors: Katie King
Categories: Business & Economics
Type: BOOK - Published: 2019-02-03 - Publisher: Kogan Page Publishers

DOWNLOAD EBOOK

Artificial intelligence (AI) is paving the way for the future of marketing and business transformation, yet many organizations struggle to know exactly how and
Marketing AI(tm)
Language: en
Pages: 266
Authors: Greg Grdodian
Categories:
Type: BOOK - Published: 2016-03-02 - Publisher:

DOWNLOAD EBOOK

Not long ago, the entire process of marketing was a human endeavor-driven by countless cases of trial and error as we learned from our human mistakes. The idea