Modern Political Campaigns brings together academic, practical, and interviews to help understand how professionalism, technology, and speed have revolutionized

A unique empirical and theoretical analysis of political consultants and how they achieve electoral success for their candidates

Examining political campaigns and political advertising through the analytical lens of media literacy, this well-illustrated and timely handbook guides readers

Inside Campaigns: Elections Through the Eyes of Political Professionals offers readers a detailed, thoroughly researched examination of U.S. political campaigns

Today, politics is big business. Most of the 6 billion spent during the 2012 campaign went to highly paid political consultants. In Building a Business of Polit