Mountain resort tourism is a competitive environment, experiencing increasing growth in new markets such as China, that require the knowledge and skills develop

The marketing of a destination necessitates strategic planning, decision making, and organization. Effective positioning will result in a strong brand that deve

This updated second edition of ""Resorts: Management and Operation"" addresses the expansion of the resort industry and provides practical, need-to-know informa

This concise new text covers all the traditional topics of the course, and also contemporary subjects such as data warehousing, Web site management, and CRM —

With over 70 global case studies and vignettes, this textbook covers all the key marketing principles applied to tourism and hospitality, showing how these conc