Multicultural Marketing
| Author | : Alfred L. Schreiber |
| Publisher | : McGraw-Hill Companies |
| Total Pages | : 0 |
| Release | : 2001 |
| ISBN-10 | : 0844226017 |
| ISBN-13 | : 9780844226019 |
| Rating | : 4/5 (17 Downloads) |
Book Synopsis Multicultural Marketing by : Alfred L. Schreiber
Download or read book Multicultural Marketing written by Alfred L. Schreiber and published by McGraw-Hill Companies. This book was released on 2001 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Consider These Facts Today, ethnic Americans--African-Americans, Asian-Pacific-Americans, and Hispanic-Americans--make up 25 percent of the U.S. population. By 2010 this figure will be 33 percent; by 2040, it will be 53 percent. Ethnic Americans are increasing in population seven times as fast as no
