This newly revised and updated edition of the classic resource on museum marketing and strategy provides a proven framework for examining marketing and strategi

This newly revised and updated edition of the classic resource on museum marketing and strategy provides a proven framework for examining marketing and strategi

This guide to marketing for museums has been updated to address the growing impact of technology, shifts in museum branding and marketing strategy, and also it

Visitors to museums, galleries, heritage sites and other not for profit attractions receive their information in changing ways. Communications channels are shif

Museums have moved from a product to a marketing focus within the last ten years. This has entailed a painful reorientation of approaches to understanding visit