This book is your guide to the study and practice of music management and the fast-moving music business of the 21st century. Covering a range of careers, organ

A guide to the study and practice of the music industries in the 21st century. Tying academic research to industry insight, it helps students understand the ran

This collection of interviews captures a period of historic change for the global music business along with a wealth of professional knowledge that extends from

Launch effective real-time communications to win in today's always-on world Gone are the days when you could plan out your marketing and public relations progra

The Grateful Dead-rock legends, marketing pioneers The Grateful Dead broke almost every rule in the music industry book. They encouraged their fans to record sh