Narratives in Public Communication

Download or read book Narratives in Public Communication written by Fuyuan Shen and published by Taylor & Francis. This book was released on 2023-07-04 with total page 258 pages. Available in PDF, EPUB and Kindle. Book excerpt: This volume explores the applications of narrative and storytelling in corporate, public health, and political communications, and its implications for those fields. Using diverse research methods including surveys, experiments, case studies, and content analyses, an international team of authors first explore conceptual and theoretical issues of narrative persuasion, then examine the impact and application of narratives in science communication, political advertising, corporate communication, and social movement before discussing the use of stories in community building, identity construction, and civic engagement. This timely volume will be of interest to academics, researchers, and graduate students who are interested in narratives and communications, within the areas of public relations, public communication, organizational communication, strategic communication, risk and crisis communication, and political communication.