This book provides an explanation of nation branding theory and practice within the European context, exploring how countries build and manage their reputations

A recent coinage within international relations, “nation branding” designates the process of highlighting a country’s positive characteristics for promoti

Nation branding--a set of ideas rooted in Western marketing--gained popularity in the post-communist world by promising a quick fix for the identity malaise of

Histories of Public Diplomacy and Nation Branding in the Nordic and Baltic Countries provides an historical perspective on public diplomacy and nation branding

What happens to the nation when it is reconceived as a brand? How does nation branding change the terms of politics and culture in a globalized world? Branding