Going Negative

Author	: Shanto Iyengar
Publisher	: Simon and Schuster
Total Pages	: 237
Release	: 2010-05-11
ISBN-10	: 9781439118757
ISBN-13	: 1439118752
Rating	: 4/5 (57 Downloads)

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Book Synopsis Going Negative by : Shanto Iyengar

Download or read book Going Negative written by Shanto Iyengar and published by Simon and Schuster. This book was released on 2010-05-11 with total page 237 pages. Available in PDF, EPUB and Kindle. Book excerpt: Political advertising has been called the worst cancer in American society. Ads cost millions, and yet the entire campaign season is now filled with nasty and personal attacks. In this landmark six-year study, two of the nation's leading political scientists show exactly how cancerous the ad spot has become. 16 illustrations.

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