Consumption as a field of cultural studies overlaps with theories of postmodernism, the social construction of self, commodification in late capitalism, and the

This book provides a comprehensive introduction to the issues, concepts and theories through which people have tried to understand consumer culture throughout t

This book is one of the first ethnographic studies to examine the complexities of lifestyles of the the upwardly mobile middle classes in India in the new mille

This engaging book introduces key ideas and theorists of consumption in an accessible way. Case studies that describe familiar acts of consumption from areas of

This book argues that we are undergoing a transition from industrial capitalism to a new form of capitalism - what the author calls & lsquo; cognitive capitalis