Arts, heritage, non-profit and social marketing today comprise key components of the contemporary marketing management scene. Governments, charities and volunta

There can be little doubt about the profound impact that the Internet has had on all aspects of business over the past decade. Indeed, it is now widely accepted

When marketing managers and financial managers join forces within any business, the result can often be poor communication on financial criteria and goals. The

The relationship between the arts and marketing has been growing ever more complex, as the proliferation of new technologies and social media has opened up new