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Type: BOOK - Published: 2007 - Publisher: Peter Lang
From Web sites to wikis, from podcasts to blogs, Internet-based communication technologies are changing the way today's public relations campaigns are conceived
Language: en
Pages: 160
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Type: BOOK - Published: 2014-11-18 - Publisher: Bloomsbury Publishing
Public relations and journalism have had a difficult relationship for over a century, characterised by mutual dependence and - often - mutual distrust. The two
Language: en
Pages: 177
Pages: 177
Type: BOOK - Published: 2012 - Publisher: Pearson Education
This title, by social marketing pioneer Deirdre Breakenridge, teaches and demonstrates the eight new skills and mindsets PR/marketing pros need to build brands
Language: en
Pages: 0
Pages: 0
Type: BOOK - Published: 2017 - Publisher: Peter Lang Incorporated, International Academic Publishers
The latest edition of this book offers communication scholars, professionals, and students current insights on how emerging technologies challenge and change th
Language: en
Pages: 289
Pages: 289
Type: BOOK - Published: 2020-10-02 - Publisher: Human Kinetics
Sport Public Relations, Third Edition With HKPropel Access, offers a comprehensive examination of the value and practice of public relations in sport. Extensive