Nontraditional Media in Marketing and Advertising

Nontraditional Media in Marketing and Advertising
Author :
Publisher : SAGE
Total Pages : 265
Release :
ISBN-10 : 9781412997614
ISBN-13 : 1412997615
Rating : 4/5 (14 Downloads)
DOWNLOAD EBOOK
Book Synopsis Nontraditional Media in Marketing and Advertising by : Robyn Blakeman

Download or read book Nontraditional Media in Marketing and Advertising written by Robyn Blakeman and published by SAGE. This book was released on 2014 with total page 265 pages. Available in PDF, EPUB and Kindle. Book excerpt: A concise guide that offers a step-by-step approach to the strategic use of alternative media by both the marketing and advertising professions.


Nontraditional Media in Marketing and Advertising Related Books

Nontraditional Media in Marketing and Advertising
Language: en
Pages: 265

Nontraditional Media in Marketing and Advertising

Authors: Robyn Blakeman
Categories: Business & Economics
Type: BOOK - Published: 2014 - Publisher: SAGE

DOWNLOAD EBOOK

A concise guide that offers a step-by-step approach to the strategic use of alternative media by both the marketing and advertising professions.
Hands-On Social Marketing
Language: en
Pages: 329

Hands-On Social Marketing

Authors: Nedra Kline Weinreich
Categories: Business & Economics
Type: BOOK - Published: 2010-10-12 - Publisher: SAGE Publications

DOWNLOAD EBOOK

This book shows students and practitioners how to develop social marketing programs through a simple, six-step process of strategic planning and design. Nedra K
Social Marketing in the 21st Century
Language: en
Pages: 284

Social Marketing in the 21st Century

Authors: Alan R. Andreasen
Categories: Business & Economics
Type: BOOK - Published: 2006 - Publisher: SAGE

DOWNLOAD EBOOK

This text is well-grounded in scholarship, synthesizes a number of streams of thought, and then proposes thought-provoking applications for an existing approach
Optimal Database Marketing
Language: en
Pages: 425

Optimal Database Marketing

Authors: Ronald G Drozdenko
Categories: Business & Economics
Type: BOOK - Published: 2002-03-26 - Publisher: SAGE Publications

DOWNLOAD EBOOK

"Destined to be the definitive guide to database marketing applications, analytical strategies and test design." - Brian Kurtz, Executive Vice President, Boardr
Integrated Marketing Communication
Language: en
Pages: 369

Integrated Marketing Communication

Authors: Robyn Blakeman
Categories: Business & Economics
Type: BOOK - Published: 2018-02-01 - Publisher: Rowman & Littlefield

DOWNLOAD EBOOK

Now in its third edition, this comprehensive text offers a classroom-tested, step-by-step approach to the creative processes and strategies for effective integr