Online Book Store and Online Travel Marketing Strategy

Download or read book Online Book Store and Online Travel Marketing Strategy written by Johnny Ch LOK and published by . This book was released on 2018-04-04 with total page 75 pages. Available in PDF, EPUB and Kindle. Book excerpt: Chapter One Online vs offline book shop different devlopment trend Nowadays, online book publishing is one kind of popular sale method to global publishing. For example, Amazon publish is as a business model with many potential advantages, relative to a physical operation. It held out the potential of lower book inventing and distribution costs and reduced overhead. Consumers could find the books, they were looking for more easily and a variety book topic choices could be offered for sale. It can accept and fulfill orders from almost any domestic location with equal ease. And most purchasers made on its site would be exempt from sales tax. One Amazon strategy hand, it would have to make its returns and redress processes transparent and reliable, and offer other ways for clients to learn, as much about the book possible before buying. Future online book market development trend, such as Amazon, Barnes & Noble etc. online book shops. How closely would their clietns find book ordering, as a substitute for visiting book stores? In fact, Amazon is global the largest ingle online booksellers and sells many other products. Otherwise, Barnes & Noble, have been market share diminsh obviously. In the future, Noble & Barnes both will have their market share diminish continue obviously. There are also many fewer specialty re lowest. Hence, it seems online and offline both publishing methods will be competitive. It brings this questions: What is the trend between online book sale channel, its size relative to offline book sales channel, growth rate and the charcteristcs of reders who by online in the future? How book market's online channels are economically different , due to e-commerce's effects on online book market and supply fundamentals? How an online book sales channel might be expected to change equilibrium market outcomes?