As media continues to evolve, social media has become even more integral to public relations activities, presenting new opportunities and challenges for practit

Rich in scholarly foundations combined with actual practice, Public Relations Online: Lasting Concepts for Changing Media connects the social and technological

A study of the theory and practice of public relations on the Internet. It offers comprehensive advice on every aspect from understanding the difference between

Public relations as described in this volume is, among other things, society’s solution to problems of maladjustment that plague an overcomplex world. All of

Proven techniques that maximize media exposure for your business A seasoned PR pro shows you how to get people talking When it comes to public relations, nothin