The internet has totally revolutionized the practice of public relations. This revolution has not only affected the way PR professionals communicate but has cha

This title aims to bridge the gap between action and analysis for public relations and the Internet. It covers up-to-date research and gives practical advice on

As media continues to evolve, social media has become even more integral to public relations activities, presenting new opportunities and challenges for practit

California-based consultant on Internet communications Holtz has updated his 1998 guide by removing the basics of computer use that he can now assume readers to

Public relations as described in this volume is, among other things, society’s solution to problems of maladjustment that plague an overcomplex world. All of