The world of retailing has changed dramatically in the past decade. Sales originating at online channels have been steadily increasing, and even for sales trans

Managing Customer Experiences in an Omnichannel World explores how organizations integrating both the physical and virtual environments for consumers will enabl

This book compiles the current state of knowledge on omnichannel retailing, a new concept in which all sales and interaction channels are considered together, a

Omni-Channel Retail and the Supply Chain The days of going to the local department store to buy a television, view the options available, and make a purchase no

Managing Customer Experiences in an Omnichannel World explores how organizations integrating both the physical and virtual environments for consumers will enabl