Order in Chaos - Cybernetics of Brand Management

Download or read book Order in Chaos - Cybernetics of Brand Management written by Oliver Errichiello and published by Springer Nature. This book was released on 2022-08-11 with total page 56 pages. Available in PDF, EPUB and Kindle. Book excerpt: Cybernetics is a science for understanding and systematically using information. As a subject of cybernetics, the brand is becoming increasingly important, especially in times of acceleration and infinite, global commodity markets. Only those who are able to preserve their patterns in the age of change and adapt them again and again to the requirements of the times will survive. Neither customer data nor creative ideas help here, but a sound knowledge of the structural functioning of all living beings - organic and social. By bringing together brand sociology and management cybernetics, this essential clarifies the invisible social forces of attraction. By illustrating the overarching dynamics of all (living) systems, universal insights can be gained and planned strategies developed.