Excerpt from Our Master's Voice Advertising The advertising business is taken to mean the total appara tus of newspaper and magazine publishing in America, plus

"I was an ad-man once," James Rorty writes in this classic dissection of the advertising industry. Steeped in Rorty’s leftist politics, Our Master’s Voice p

Excerpt from Our Master's Voice Advertising Two basic definitions will perhaps assist the reader to understand the scope and intent of this book. The advertisin

Many of the earliest books, particularly those dating back to the 1900s and before, are now extremely scarce and increasingly expensive. We are republishing the

As you are reading this, you are obviously interested in how Marketing actually works and what is actually effective. You already have been through the wringer