What is innovation? The dictionary defines it as "renewal through the use of new processes and technologies." In advertising, everything is an innovation. But w

Featuring case studies from varied settings with strong grounding in real-world decisions, this text illustrates basic concepts while expanding students' unders

On the occasion of the 90th anniversary of Pininfarina, a marque synonymous with style and elegance applied to car design, Pininfarina is a book that surveys, f

Franklin, Jack, Marla, Thadius, and Caitlin... this unlikely group of assorted misfits are the Cemetarians, a group that will take on any job - no, really, we m