Boost tourism, economic development, and community pride by understanding and mastering the art and science of place branding. "Baker's previous books were inst

This primer demystifies branding, demonstrates how to reveal a destination brand, and provides real world examples, as well as affordable, proven tools, templat

The 'Place Branding for Small Cities' books have garnered global recognition and are celebrated as groundbreaking classics by readers and experts worldwide. Thi

The practice of city branding is being adopted by increasing numbers of city authorities around the world and it is having a direct impact on public and private

Usually, a country brand is not focused, resulting in unsuccessful place branding. It is possible to successfully raise your national identity to the level of a