Contains information to understand the trends, technologies, finances, and leading companies of a specific industry.

Covers trends in consulting in such fields as marketing, information technology, management, logistics, supply chain, manufacturing and health care. This guide

No other guide covers the complete retail picture like this exciting new volume. America's retail industry is in the midst of vast changes - superstores and gia

A market research guide to the business side of sports, teams, marketing and equipment - a tool for strategic planning, competitive intelligence, employment sea

Covers the fields of advertising, marketing and branding, from advertising on radio and television to direct mail, from online advertising to branding and publi