Policy and Marketing Strategies for Digital Media

Download or read book Policy and Marketing Strategies for Digital Media written by Yu-li Liu and published by Routledge. This book was released on 2014-04-16 with total page 327 pages. Available in PDF, EPUB and Kindle. Book excerpt: With digital media becoming ever more prevalent, it is essential to study policy and marketing strategies tailored to this new development. In this volume, contributors examine government policy for a range of media, including digital television, IPTV, mobile TV, and OTT TV. They also address marketing strategies that can harness the unique nature of digital media’s innovation, production design, and accessibility. They draw on case studies in Asia, North America, and Europe to offer best practices for both policy and marketing strategies.