Political Marketing and Communication

Author	: Philippe J. Maarek
Publisher	:
Total Pages	: 264
Release	: 1995
ISBN-10	: UOM:39015034389422
ISBN-13	:
Rating	: 4/5 (22 Downloads)

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Book Synopsis Political Marketing and Communication by : Philippe J. Maarek

Download or read book Political Marketing and Communication written by Philippe J. Maarek and published by . This book was released on 1995 with total page 264 pages. Available in PDF, EPUB and Kindle. Book excerpt: Exposes how a global communication and political marketing process can truly help political leaders to master the steps needed to adapt their communication to the evolution of society. The book undertakes a systematic and new approach to the matter, following a political science route.

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