This edited collection is one of the first books to focus on the distinctive political marketing and branding strategies utilized by the candidates and their pa

This book focuses on the U.S. presidential election spectacle, from the primaries through to the November 2020 election and the subsequent events leading up to

Winning a presidential election is like operating a successful business. The best and most successful businesses are customer driven. The Marketing of the Presi

Political advertising is as important as ever, ad spending records are broken each election cycle, and the volume of ads aired continues to increase. Political

Substantially revised throughout, Political Marketing second edition continues to offer students the most comprehensive introduction to this rapidly growing fie