Polling and the Public helps readers become savvy consumers of public opinion polls, offering solid grounding on how the media cover them, their use in campaign

The 2008 presidential election provided a "perfect storm" for pollsters. A significant portion of the population had exchanged their landlines for cellphones, w

The new edition of this popular textbook provides a comprehensive, accessible introduction to public opinion in the United States and describes how public opini

How are numbers generated by public opinion surveys used to describe the national mood? Why have they gained such widespread respect and power in American life?

From a political-polling expert, an eye-opening—and hilarious—look at the origins of polls and how they have been used and abused ever since. Opinion polls