Positive Placements

Positive Placements
Author :
Publisher : A&C Black
Total Pages : 160
Release :
ISBN-10 : 9781441195425
ISBN-13 : 1441195424
Rating : 4/5 (25 Downloads)

Book Synopsis Positive Placements by : David Midwinter

Download or read book Positive Placements written by David Midwinter and published by A&C Black. This book was released on 2011-06-02 with total page 160 pages. Available in PDF, EPUB and Kindle. Book excerpt:


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Product placement has evolved from a novel marketing tactic to a key marketing strategy on a global scale. This work explains the: history and development of pr