Successful persuasion is about reading your audience-of one or one million-and creating a message that aligns with what they already believe. As a message strat

Robert Levine offers readers an insight into the mindsets of those who prod, praise, debase and manipulate others to do things they never thought they'd do - fr

Since the early 1960s, scholarly thinking on the power of U.S. presidents has rested on these words: "Presidential power is the power to persuade." Power, in th

Master the Art of Persuasion, Develop Rich Relationships, Influence Others to Do What You Want and Turbo-charge Your Career and Life! If you want to succeed in

Influence: Science and Practice is an examination of the psychology of compliance (i.e. uncovering which factors cause a person to say "yes" to another's reques