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Predatory Thinking
Language: en
Pages: 272
Authors: Dave Trott
Categories: Business & Economics
Type: BOOK - Published: 2013-05-23 - Publisher: Pan Macmillan

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'A brilliant advertising copywriter and a great team leader. His ideas are equally applicable to writing a novel, making a film, launching a product, managing a
One Plus One Equals Three
Language: en
Pages: 256
Authors: Dave Trott
Categories: Business & Economics
Type: BOOK - Published: 2015-06-04 - Publisher: Pan Macmillan

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How do you make something out of nothing? Up your game with this masterclass in creative thinking. Combining Dave Trott's distinctive, almost Zen-like storytell
Creative Mischief
Language: en
Pages: 196
Authors: Dave Trott
Categories: Advertising
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CREATIVE BLINDNESS (AND HOW TO CURE IT)
Language: en
Pages: 217
Authors: Dave Trott
Categories: Business & Economics
Type: BOOK - Published: 2019-02-04 - Publisher: Harriman House Limited

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Creativity is all around us. Not in art galleries. But on the train, at work, in the street outside, and in schools, hospitals and restaurants. Creative vision
The Power of Ignorance
Language: en
Pages: 190
Authors: Dave Trott
Categories: Business & Economics
Type: BOOK - Published: 2021-02-09 - Publisher: Harriman House Limited

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“The wise man knows he doesn’t know. The fool doesn’t know he doesn’t know.” Lao Tzu “In the West they only respect experts. But the expert mind is