The price of a product or a service is a critical element of the marketing mix. Price influences product demand, and the firm's revenue and profits. Prices also

Bad pricing is a great way to destroy your company’s value, revenue, and profits. With ten simple rules, this book shows you how to deliver both healthy profi

Pricing has a substantial and immediate impact on profitability. Most companies, however, still use costs or competition as a main basis for setting prices. Pro

Introduction to Business covers the scope and sequence of most introductory business courses. The book provides detailed explanations in the context of core the

Many small business owners are trapped by industry pricing and market misconceptions, when they could be compensated for the true value of the product or servic