This book examines the phenomenon of prime time soap operas on Indian television. An anthropological insight into social issues and practices of contemporary In

At least one third of India's billion inhabitants regularly watch Indian soap operas, which have displaced popular cinema as the prime entertainment genre. And

The soap opera, one of U.S. television's longest-running and most influential formats, is on the brink. Declining ratings have been attributed to an increasing

In Once Upon A Prime Time, Ananth Mahadevan pens the memoirs of his journey on Indian television. From first hand experiences with film makers who were the foun

An ethnography of urban women television viewers in India, and their reception of particular shows, especially in relation to issues of gender and nation.