Thousands of public relations (PR) students and professionals have relied on this authoritative text to understand the key role of research in planning and eval

Thousands of public relations (PR) students and professionals have relied on this authoritative text to understand the key role of research in planning and eval

This practical, comprehensive work is widely regarded as the standard course text and practitioner reference on public relations research. Don W. Stacks explain

Public policy is a broad and interdisciplinary area of study and research in the field tends to reflect this. Yet for those teaching and studying public policy,

The comprehensive guide to applied PR theory in the 21st century Public Relations Theory explores the central principles and theoretical components of public re