Principles of Marketing for a Digital Age

Principles of Marketing for a Digital Age
Author :
Publisher : SAGE
Total Pages : 497
Release :
ISBN-10 : 9781526485373
ISBN-13 : 1526485370
Rating : 4/5 (73 Downloads)

Book Synopsis Principles of Marketing for a Digital Age by : Tracy L. Tuten

Download or read book Principles of Marketing for a Digital Age written by Tracy L. Tuten and published by SAGE. This book was released on 2019-12-28 with total page 497 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book was truly student-led in its design and development, and it incorporates digital marketing as central to what marketers do. It′s a total package of resources, that combines quality examples, assessment and online resources to support the teaching and learning of introductory marketing modules in a digital age.


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