Principles of Service Marketing and Management
| Author | : Christopher H. Lovelock |
| Publisher | : |
| Total Pages | : 464 |
| Release | : 2002 |
| ISBN-10 | : PSU:000051648725 |
| ISBN-13 | : |
| Rating | : 4/5 (25 Downloads) |
Book Synopsis Principles of Service Marketing and Management by : Christopher H. Lovelock
Download or read book Principles of Service Marketing and Management written by Christopher H. Lovelock and published by . This book was released on 2002 with total page 464 pages. Available in PDF, EPUB and Kindle. Book excerpt: For undergraduate courses in Service Marketing and Management. This book presents an integrated approach. It includes a strong managerial orientation and strategic focus, uses an organizing framework, has extensive research citations, links theory to practice, and includes 9 cases.
